Audi x Autohaus Gruppe Spindler
Autohaus Gruppe Spindler is one of Germany’s largest automobile dealerships, with a total of eleven operating sites and around 700 employees. Since 1919, and thus for more than 100 years, the main business activity has been the exclusive sale and service of the Audi, Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA brands.
© Pictures by Autohaus Gruppe Spindler
The mission for us
Autohaus Gruppe Spindler already has a very strong presence on social networks. Nevertheless, there was never an approach that led to a strategically designed way to generate both a high volume of leads for Audi in combination with the necessary quality that the downstream sales department needs to sell such a vehicle of the brand.
Our solution approach
Using a custom-built data wheel, we were able to leverage data points of awareness that come up through regular brand efforts and incorporate them into our lead generation efforts.
Results & Conclusion
Thanks to our implemented data-driven concept, we were able to increase both the volume of inquiries about an Audi vehicle and the quality within a very short time.