Founded in 1897, MÖVE is not only the second oldest bicycle brand in Germany but was also the most popular German quality brand as a bicycle manufacturer for a long time. At that time, the foundation was laid for the high quality, which has remained one of the greatest strengths of the modern manufactory.
© Pictures by MÖVE Bikes
The mission for us
With the advent of the digital age, MÖVE reinvents itself. Not only in terms of engineering, with the patented „cyfly drive“, but also in terms of sales, with an online store as the basic sales channel, MÖVE Bikes is breaking new ground. With so much upheaval, it takes above all creativity and communication skills to convince new and potential customers of the brand and its products.
Our solution approach
Through a detailed analysis of the customer journey at Möve Bikes, based on data already generated, an ideally coordinated catalog of measures was developed, both for organic content and for advertising measures. Important here: The continuous coordination of all measures with each other, so as not to have a negative impact on efficiency and effectiveness.
Results & Conclusion
Through the targeted implementation, coordination and constant expansion of the measures, not only a conversion uplift of over 1.500% was generated, but also a ROAS (Return on Advertising Spend) of 12,5.